Our Mission
THE TRAIL WILDERNESS STORY
Trail Wilderness began with two Australian brothers who grew up camping under open skies and dreamed of making outdoor adventures simpler, more affordable, and more meaningful for everyone. What started as a small living-room operation grew into a dedicated team of over 100+ outdoor enthusiasts, all committed to creating reliable gear inspired by real experiences in the wild. Today, Trail Wilderness exists to help every adventurer explore with confidence, carrying forward the brothers’ passion for nature, freedom, and the spirit of the outdoors.
As lifelong campers and weekend adventurers, we were tired of cheap equipment that fell apart after one trip, and equally tired of overpriced gear that made getting outdoors feel out of reach for everyday families. Every adventure, every hike, every campout seemed to highlight the same problem — outdoor gear wasn’t made with real people in mind.
So, we set out to change that.
Trail Wilderness was created from a desire to make camping easier, more accessible, and more enjoyable for everyone. We wanted to bring together quality-tested products that solved real problems on the trail: gear that was lightweight but durable, tools that made camp setup quicker, accessories that boosted comfort, and equipment designed for real-world use — not just store shelves.
What started as a small idea quickly grew into a mission. We began partnering with trusted suppliers, hand-picking products that met our standards, and building a store dedicated to outdoor lovers of all experience levels. Trail Wilderness exists because we believe the outdoors should be a place of connection — with nature, with family, and with ourselves.
Today, we’re proud to serve adventurers across Australia who want dependable gear without the huge price tag. Our goal is simple:
Make every trip safer, easier, and more memorable, so more people can discover the joy of the great outdoors.
FOUNDERS
Trail Wilderness was founded by two Australian brothers, Alex and Max, who grew up exploring the bush, camping on weekends, and falling in love with the simplicity and freedom of the outdoors. After years of seeing people struggle with overpriced, complicated, or unreliable camping gear, they set out to build a store that made high-quality, adventure-ready equipment accessible to everyone — starting from a small spare room and a big shared dream.
Today, their vision has grown into a team of over 100+ outdoor enthusiasts who carry forward Alex and Max’s passion, helping adventurers across Australia experience the same joy, peace, and connection to nature that inspired the brothers from the very beginning.
OUR VALUES
✔️ A Healthier, Greener World
We prioritise sustainable products and responsible sourcing to help protect the outdoors we all love.
✔️ Free & Fast Delivery Australia-Wide
Enjoy quick, reliable shipping so you can gear up and get outdoors sooner.
✔️ Best Possible Pricing For Customers
We work hard to offer the best possible prices without compromising on quality — adventure should always be affordable.
✔️ Premium Gear You Can Trust
Every product is carefully selected and tested for durability, reliability, and real-world performance.
✔️ Customers First, Always
Your experience matters — we stand behind every item and support you from checkout to campsite.
✔️ Adventure for Everyone
Whether you're a beginner camper or a seasoned explorer, our mission is to make the outdoors accessible and enjoyable for all.
✔️ Built on Community & Connection
Join Our 10,000+ Happy Australian Customers through honest service and shared passion, we aim to strengthen the bond between people, nature, and adventure
CONNECT WITH US
We'd love to stay in touch. You can follow us on Facebook & Instagram for regular updates! We look forward to connecting soon.